Digital Marketing
Claire Roper
Communications and digital content specialist, with a focus on driving positive customer experiences and generating leads. Creating innovative content and campaigns aligning with the commercial objectives and strategies. Effective online storytelling, and working closely with technical and creative teams to develop and deliver end-to-end solutions and customer experiences
022 017 0348
2013 FINALIST
Best social
media tool
digital | strategy
Added to this I've also produced a couple of ebooks:
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Is the workplace ready for AI Assistants
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A simple guide to change Management
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2019 Workplace Research Paper
AI | technology
I have a deep passion for technology and its ability to transform the way we work. I’ve written an eBook on AI technology in the workplace, exploring how businesses can leverage AI for efficiency and innovation.
Beyond AI, I’ve implemented various digital solutions, including using Pagemodo as a Facebook plugin to create interactive voting experiences linked to Salesforce.com. By integrating smart digital tools, I’ve helped businesses enhance engagement, streamline processes, and harness the power of technology for growth.
2013 FINALIST
Social Media tool
2013 FINALIST
Women in It
thought | leadership
Thought leadership is more than just content—it’s a way of life. In today’s digital world, establishing a strong thought leadership program through blogging, articles, and presentations is essential for any business. I have created and managed successful thought leadership initiatives across various industries, developing compelling content that drives engagement and credibility. I’ve also built strong relationships with industry leaders to generate guest articles, collaborative opportunities, and impactful presentations that position businesses as experts in their field.
Tracey Groves, Etheical AI
Formual One Engineer
Penny Haslem,
BBC Reporter
2021 WON
Active Park Award
2013 FINALIST
Social Media tool
2013 FINALIST
Women in It
digital | content
Video is king, king of the content, and creating video content from full production, to animation, to small mobile app clips is an important medium within your marketing strategy.
I have written, researched and produced many infographics, ebooks, reports and whitepapers across a wide range of topics and industries. I have also supported existing publications to create digital versions
podcasts | television
As a podcast host and experienced media guest, I’ve had the opportunity to engage in insightful conversations across radio, TV, and digital platforms.
I’ve hosted thought-provoking podcast episodes, participated in live radio interviews, and appeared on television to discuss a range of topics.
workshops | public speaking | podcasts
I’m passionate about social and digital and love speaking at events of all sizes—from keynote addresses to intimate gatherings. I’ve led panels, spoken at customer events, conducted full-day workshops, and hosted online sessions. Collaborating closely with thought leaders and event teams, I’ve delivered engaging, thought-provoking presentations on a wide range of topics.
From bedtime laughs to bold conversations — discover how the Poopology podcast was born, bringing raw, unfiltered stories from modern warrior women to life with homemade social media, bold visuals, and honest dialogue.
You can listen on here, on Spotfiy, Apple Podcast or on iHeartRadio
Social media is all about being social, talking to people, reaching out, asking questions, sharing ideas and engaging with each other. I have created many social media campaigns from small to large, from organic to paid across a wide range of topics and industries.
Viral video, Porirua Libraries
I am passionate about working with children and young people, empowering them with skills, confidence, and opportunities to grow. Through initiatives like the Ōtaki Kids Market, I support young entrepreneurs in developing their business acumen, creativity, and customer engagement skills.
By mentoring and guiding them, I help foster a sense of independence, resilience, and teamwork. Whether it’s organizing events, providing hands-on learning experiences, or creating platforms for young people to showcase their talents, I am committed to helping the next generation thrive.
Digital solutions are essential for making online interactions seamless, ensuring a smooth customer journey while also simplifying processes for internal teams.
I have designed and implemented digital solutions for small businesses, charities, and large corporations across diverse industries, enhancing both customer experience and operational efficiency.
Māori | Pacific
Worked closely with the Māori and Pacific teams to ensure cultural values and voices were reflected across our digital platforms. This included incorporating strategies into the overall digital strategy, social media content, and website development. I created dedicated webpages, ensured accurate te reo Māori translations, and supported culturally appropriate storytelling. Worked closely with the Strategy Team to help implement Video Submissions for the LTP
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Hapori Māori webpage
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Ola Kamataga: Beginning of Life webpage
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Pacific Language Weeks on social media
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Create Multiple linguistic video
о̄taki | market
Led the Ōtaki Market’s marketing strategy, transforming it from a struggling market into a thriving, award-winning community hub. Through innovative digital campaigns, strategic partnerships, and a strong community focus, the market has grown into a vibrant destination that supports local businesses and attracts visitors.
A key success has been the Ōtaki Kids Market, which has gained recognition for empowering young entrepreneurs and was awarded for its impact.
