I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.

Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.

Partnering with WORKTECH Academy was a pivotal step in sharing thought leadership on the future of work. Through this collaboration, we explored emerging workplace trends, innovation, and the evolving role of technology — helping position our brand at the forefront of workplace transformation.

Writing an award-winning entry isn’t just about sounding impressive — it’s about answering the questions clearly, backing up your claims, and following the instructions to the letter. From involving your team to proofreading and using a mentor, here’s how to give your awards submission the best shot at success.

While scrolling online, I unexpectedly spotted a post from Volunteering New Zealand highlighting my work with the Ōtaki Kids Market. It was a reminder that the behind-the-scenes mahi of mentoring and community building truly makes a difference — and sometimes, it gets noticed in the best way.

Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.

Wix.com has quietly introduced some handy AI tools that make content creation a little easier — and a lot more fun. From generating meta descriptions and blog excerpts to experimenting with the beta version of the AI Image Creator, these tools are simple, smart, and surprisingly helpful for busy creators looking to save time and add flair to their sites.

Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.

Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

Rob Ford was one of the most controversial political figures of his time — yet undeniably one of the most memorable. Despite scandals, substance abuse, and public backlash, the former Toronto mayor maintained strong support through a raw, relentless, and often outrageous marketing style. In this blog, we explore how Ford’s unconventional approach to public image, unapologetic authenticity, and constant visibility kept him in the public’s favour — and what modern marketers can