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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


An evening with Sophie Dahl
A few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po
Oct 4, 20174 min read


My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
Aug 3, 20172 min read


Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read


Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read


How to stay focused at work when your Pregnant
I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!
May 4, 20173 min read


My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read


The Headscarf Revolutionaries: pioneers of change
Creating change in the work place is nothing new, it's called disruption, I've written on this topic previously: My Mum The 1960'
Jan 5, 20172 min read


My Mum the 1960's Workplace Disruptor
Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q
Sep 22, 20162 min read


Finger on the Pulse #Linkedin #DigitalNative
My friend Christiana is what I would describe as a Digital Native; she's on point, on-line and has her finger on the Pulse. Linkedin Pul
Aug 10, 20162 min read


Race for Life - supporting my Friend Eve
On Sunday I headed to Hyde Park to support my friend Eve and her mother who were running in the Race for Life 5k Run.
Aug 3, 20161 min read


POLL - Do Women Really Like the Colour Pink?
Do women really like the colour pink? What's the big deal? According to the Design Love Website the colour Pink has some of the greatest
Jul 13, 20161 min read


15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read


Children v Colleagues - What Is The Best Excuse You've Ever Heard?
Managing a team of people is always a challenge, many different personalities mixing together under one roof, it can be fantastic or at time
Jun 7, 20162 min read


Should You Announce The Birth Of Your Baby On Linkedin?
Telling your friends and family you are pregnant is an amazing moment, and announcing it at work can also be just as amazing.
May 30, 20162 min read


How My Cousin Cheryl Effectively Uses Facebook Groups
A few years ago I was researching my family tree, and on an extended branch I met Mike, and his family. His daughter Cheryl and I are about
Apr 4, 20162 min read


One has tweeted
The Queen has sent her first Tweet! Over the course of her reign Queen Elizabeth hasn't shied away from technology, in fact, she has emb
Oct 24, 20142 min read
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