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Finding inspiration in differing points of view
Finding inspiration to write thought leadership can come from anywhere It can trending topics, politics, world news, colleagues, industry...
Jul 24, 20184 min read
The power of subconscious marketing
It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a
Jul 23, 20182 min read
Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read
Music in the workplace - is it harming collaboration?
WORKPLACE I 4 Minute Read
Jul 9, 20182 min read
It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read
A+ in Communication
Last year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the
Jun 5, 20182 min read
Being made redundant because I’m pregnant
I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still
Jun 1, 20182 min read
Three facts about commuting to work
Research shows commuting can increase your stress. The ultimate goal of commuting (apart from our destination) is generally to get a...
May 31, 20182 min read
My 21st work anniversary
This year marks 21Â years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
May 30, 20182 min read
Rant or Thought Leadership Article?
A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st
May 28, 20183 min read
Why your social media channels should be aligned
In this digital age, the majority of businesses now have some form of social engagement.  As well as businesses having multiple social media
May 26, 20184 min read
My advise to my 18 year old self.
A few days ago I was contacted by a Workplace Consultant who was conducting a study on advise you would give your 18 year old self. It made
Mar 12, 20182 min read
Balancing Parenthood and your Career
I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
Mar 10, 20183 min read
Are you confident to be your Authentic Self
Understanding Diversity and Inclusion within the workplace: Matthew Smith, a champion of diversity and inclusion has introduced me to an ent
Mar 10, 20182 min read
Poundland's Naughty Top Shelf Elf
Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
Dec 22, 20172 min read
How is good is your Poker Face?
I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.
Dec 6, 20172 min read
The best Eleven minutes on Twitter ever!
Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.
Nov 5, 20172 min read
Why you shouldn't ignore customer queries on social media
Social media brings us closer to our customers, we are able to gauge real time responses and immediately engage with our followers.
Nov 1, 20172 min read
Is Workplace Discrimination being brushed under the carpet?
If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends
Oct 6, 20172 min read
An evening with Sophie Dahl
A few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po
Oct 4, 20174 min read
What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read
Thought Leadership – Capitalising on Trending Topics
There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind
Sep 16, 20172 min read
How a programme about Minimalism highlighted the "Fast Fashion" industry
Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
Sep 13, 20172 min read
Digital Marketing
Claire Roper
Communications digital content specialist, with a focus on driving positive customer experiences and generating leads. Creating innovative content and campaigns aligning with the commercial objectives and strategies. Effective online storytelling, and working closely with technical and creative teams to develop and deliver end-to-end solutions and customer experiences
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022 017 0348
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